Marketing & Branding

Meghalaya Collectives Organic serves as the State’s unified brand identity, bringing together Meghalaya’s premium organic products—such as Lakadong turmeric, Sohiong, Khasi mandarin, and Kew pineapple—under a credible, traceable, and market-ready label.
By integrating storytelling, certification-backed assurance, and digital traceability, the brand enhances consumer trust, strengthens the visibility of Meghalaya’s organic produce, and opens pathways to national and global markets.
It fulfils its purpose by providing farmers, cooperatives, and FPOs with a strong, cohesive platform that elevates their products, ensures quality consistency, and positions Meghalaya as a leading hub for authentic organic and natural farming.